How to Upload a Video to Interest From Tumblr
Only showtime, what is Tumblr?
Tumblr is a micro-blogging platform launched in 2007. Its users have created over 44 billion total posts between about 98 meg blogs, according to the service. One of the main features of Tumblr is the "reblog" function, which allows users to copy a slice of content over to their own blog and share it with their ain followers (like to Pinterest's "repin" function). Users tin can similar a post, reblog it, or reblog it with their own commentary.
Expect — reblog? Does that mean duplicating content?
Yes, Tumblr was created entirely effectually the idea of indistinguishable content, a fact which has led to its massive popularity, as well as causing information technology to lose Google ranking power in the past — earlier its adoption of "nofollow" tags on links. Links from Tumblr to your website volition non pass ranking power, merely if you lot take your link attached to a trending postal service, it will certainly bring yous traffic.
Tumblr has found its place in the social arena every bit a primarily image-centric social network. It'due south unlikely that you will see large chunks of text gaining traction on Tumblr — that's merely not how it works. Only the advantage of this is that you don't need to be concerned with duplicate content; just stick to images, videos, and occasional short snippets of text that pack dial and power.
Once yous adapt to this new format, Tumblr can be a powerful content creation (and content curation) tool that increases engagement, website traffic, and entering leads.
Here are six tips that will help yous get started with content marketing on Tumblr.
1. Customize the look
Your Tumblr page is an extension of your brand, then it needs to be gear up upwardly as conscientiously as you lot would any other social outpost — i.e., so that its wait, feel, and messaging are consequent and in alignment with your overall brand strategy and goals. Even if you aren't a design good, Tumblr pages tin can be easily customized using free and premium themes. But if you practise have a designer or user-feel pro at your disposal, custom HTML and CSS codes tin can also be implemented.
Brands like Kate Spade, IBM, and the 92nd Street Y community heart in New York have all customized their Tumblr themes to align with their overall make message. For instance, Kate Spade'southward landing folio displays 14 posts at once, looking much similar a Polaroid picture collage, while the 92nd Street Y took a much simpler route, displaying simply a modest logo and a single post at the top of its folio.
two. Selection a target community, and stick with information technology
Tumblr is all virtually small, tight-knit niche communities. To outset out, it'southward best to pick 1 or two specific topics related to your brand and create all your content around that proposed theme. Focusing on a few brand-relevant topics volition help your brand connect with audiences that are specifically interested in the subjects that you have selected to be associated with your products or services.
To connect with engaged Tumblr communities, e'er be sure to tag your posts with a few relevant topics. For example, an SEO company would likely tag their Tumblr posts with "SEO," and possibly "design," since it's relatable to the make, as well as beingness a top Tumblr topic.
Exploring pop Tumblr tags is a great style to investigate new and emerging trends that are capturing attending on the network. Only, every bit a general rule, the "LOL" tag for humorous content consistently hits the height of the list, as does content related to style, art, and media. So if you create content that helps acquaintance your brand with any of these tags, you can give your Tumblr folio a distinct advantage.
You might also desire to take a expect at your competitors' Tumblr pages to meet what types of tags they are using, as well as the types of content they are posting — and how it'south performing.
When you are ready to go deeper into Tumblr strategy, y'all tin can search for Tumblr blogs by industry using defended Tumblr directories, like this ane from Higher Ed Social Media. Searching this list will reveal education industry-related Tumblr accounts from universities, online colleges, and diverse college departments.
3. Tell an informal story through imagery
The about reblogged posts on Tumblr are those that evoke emotion. But they besides tend to exist informal. Call up of a brand-relevant theme or story that you can tell through the content yous create and post on Tumblr. Considering of the flexibility that the aqueduct offers, your stories can stick to 1 running theme, or you can switch them up past the 24-hour interval, by the week, or even on a monthly basis. Past varying your stories, you can increase the likelihood that your content volition be institute by new audiences — or keep existing audience involvement fresh and engaged.
For case, Target utilizes Tumblr to promote its fashion and beauty product lines. One of its major themes is, "It's Time." The company consistently uses this overarching theme to showcase different outfits and accessories, only to make posts more unique, it varies the "It's Time" tagline it uses for unlike looks — e.chiliad., "It's Time for Lovely Lace" or "It's Fourth dimension for Pretty Pastels." Each post includes a photo of the look, the tagline, a short, descriptive caption, and links to buy each item.
4. Make your mark
A tip for increasing referral traffic from your Tumblr posts is to watermark them with links dorsum to your Tumblr page and your website. This way if users haven't yet subscribed to your Tumblr page but accept found your post while exploring other Tumblr pages, or through the news feed, they can however click on the links in your original post.
The Village Voice watermarks its posts by including a strong visual and a link to the bodily content on its website. That way, each time the story gets reblogged, readers can click on the link to larn more well-nigh the visual.
5. Mail multiple times per solar day
Merely like Twitter, Tumblr is a fast-paced environs. Information technology is perfectly acceptable to mail more than in one case per day — equally long as your content is relevant and meaningful. However, dissimilar Twitter, the content life cycle is a lot less limited: Appointment on Tumblr can build over time, as posts make their style through the site'due south various online communities. So, if your content is tagged properly, your posts can go along to receive "likes," comments, and reblogs days, weeks, and even months after you lot share information technology.
6. Requite a sneak peak of longer blog posts
Equally I mentioned earlier, Tumblr is non the best outlet for long-form weblog posts, since content success on the platform relies heavily on visuals and curt snippets of text. Nevertheless, you can create Tumblr posts to promote or give a sneak preview of content that y'all will be hosting on your other channels, such as your website or your blog. To practice this, select the about interesting aspect of your weblog entry or news article to utilize as your Tumblr mail service, include a link to the corresponding web log or website, and mail information technology on your Tumblr page.
In the example beneath, the Huffington Post used a screen capture with a short caption to encourage readers to access the total article on the Huffington Post website. The headline is intriguing and might convince Tumblr users to click through for a longer version of the post, driving traffic to huffingtonpost.com.
Need a little more inspiration?
If you're still unsure if Tumblr is correct for your brand, or if you demand a little inspiration, here are five additional brands that are successfully using Tumblr for content marketing. Take a look at their pages, and run across if you can identify the themes, stories, and tactics they utilize to create branded content on their pages.
- Coca-Cola
- Disney
- The Standard Hotel
- ModCloth
- Whole Foods
For more than examples of how brands are creating content on the latest social media channels, read CMI's Ultimate eBook: 100 Content Marketing Examples .
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Source: https://contentmarketinginstitute.com/2013/04/creating-content-on-tumblr/
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